LIBN Spotlights Roberto Hinojosa in Who's Who in Accounting & Payroll

Accounting firms and payroll service providers continually embrace advancements in technology, changing business needs and regulatory adjustments. In the 2023 Long Island Business News Who’s Who in Accounting & Payroll, some of the region’s top accounting leaders share how they are evolving with the changing environment in order to provide value and up-to-date services to their clients.

Roberto Hinojosa is a principal with a decade of professional experience providing audit and internal audit services to clients of various sizes and structures spanning a wide range of industries including manufacturing & distribution, technology, financial services and telecommunications. He currently leads internal audit Sarbanes-Oxley engagements for publicly-traded companies.

A Licensed CPA in the state of New York, Hinojosa has worked as the direct client contact on various engagements including Sarbanes-Oxley implementation, Sarbanes-Oxley 404(a) outsourcing, internal audit, and audits of financial statements. His professional experience also includes performing ICFR risk assessments, COSO evaluations, coordinating internal audit walkthroughs and fieldwork, supervising audit engagements, developing in-house training, development of internal controls framework, and segregation of duties analysis.

Learning how to incorporate Artificial Intelligence (AI) in accounting is key to advising clients, Hinojosa said. “The ability for accountants to use AI will be a deciding factor in who will be able to compete in an environment where clients are looking for lower fees with an increase in quality of work,” Hinojosa said. “While AI may free up an accountant’s time, there will be more of an opportunity to advise clients on how to mitigate any effects of AI’s shortcomings throughout their business.”

“Accountants will particularly be tuned into understanding AI’s risks and building controls such as the safeguarding of intellectual property, validating AI output to mitigate AI hallucination, and identifying AI bias,” he noted. “The ability to leverage AI is what will put an accountant ahead of the pack.”

Hinojosa earned a master’s degree in accounting from Baruch College and a bachelor’s degree in finance from Saint John’s University.